Prof Stephen Rollnick, co-developer of motivational interviewing discusses with Prof Easton the importance of "resisting the righting reflex" and offers practical tips on how to frame the early stages of a vaccine hesitancy conversation
If you want to listen to the full 30 minute interview, here is the link: https://media.qmplus.qmul.ac.uk/media/The+ClinComm+Podcast+Episode+6A+Vaccine+Hesitancy+conversations/1_c9exmg8w/162031521