Dear all,
Please see below a reminder of today’s online IPHS seminar.
Institute of Population Health Sciences (IPHS) Online Seminar
Wednesday 27th January 2021, 2:00pm to 3:00pm
Title: Above and below the line: Investigating the influence of marketing on infant feeding attitudes and decisions
Discussants: Gillian Kingston, M&C Saatchi World Services and QMUL
Summary: The infant formula market is expected to reach a value of $45.34 Billion by 2025. Multiple studies have highlighted the influence of marketing on infant feeding attitudes and decisions. This seminar will provide an overview of methods used to investigate the influence of marketing across 9 countries, as part of a multi-country study funded by WHO. This includes more traditional methods of marketing such as TV adverts, along with the investigation of more indirect methods of marketing which are often more personalised and effective
All are welcome!
This seminar will be held on MSTeams, please join using the link below.
Best wishes,
IPHS Seminar Committee (Borislava Mihaylova, Anna De Simoni, Anna Dowrick, Stamatina Iliodromiti, Nikolina Jovanovic, Heather McMullen, Charlotte Edwards Roscamp (administrator))
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