BUS355 - Fundraising Management - 2024/25. Semester C

This module introduces degree apprentices to the strategic, technical and practical aspects of fundraising management in voluntary and non-profit organisations. The module will enable you to develop a sound understanding of the theory and practice of why and how individuals, public bodies and corporate donors give, and insight into fundraising strategy as well as how to measure the success of fundraising and meet accountability requirements. The module will make extensive use of case studies to illustrate the specific day-to-day fundraising issues that are encountered in voluntary and non-profit organisations. The module will also elaborate fundamental concepts in the context of legal requirements and standards surrounding fundraising and the role and importance of the independent Fundraising Regulator and Code of Practice. Knowledge and insights gained will also be applied to apprentices’ own employing organisations.