WEEK 2: Marketing Yourself and Gaining Work Experience
Section outline
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Introduction to Week 2
In the second week of the Careers section of the module, you will explore approaches to marketing yourself and investigate ways you can start to gain work experience relevant to your career goals.
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Self Marketing: How To Impress with Applications
Transcript: SlidesIn the video, Careers Consultant Serena Spoendlin provides an introduction to strategies for Self Marketing and ways to impress with your applications
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Watch this set of Career Masterclass presentations by Careers Consultant Serena Spoendlin with a focus on Self Marketing yourself in Applications, CVs and Cover Letters, and approaches to Networking and gaining Work Experience. Please click on the arrow in the top right corner, to go to the next video.
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This video from professional services network PwC introduces approaches to creating a successful elevator pitch to self market your unique skills and experience.
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Gaining Work Experience
Over a third of recruiters say that graduates who have had no previous work experience at all are unlikely to be successful during the selection process and have little chance of receiving a job offer for their organisations’ graduate programmes.
Martin Birchall from the High Fliers graduate jobs research institute which publishes the annual UK Graduate Careers Survey says:
"In this highly-competitive graduate jobs market, new graduates who've not had any work experience during their time at university have little chance of landing a well-paid job with a leading employer, irrespective of the university they've attended or the academic results they achieve”High Fliers (2020) Available at: https://www.highfliers.co.uk/
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Video: What does it mean to be Commercially Aware?
For an insight into ways to develop your commercial awareness in Finance and Economics, take a look at this video from EY Careers.
Developing commercial awareness of the bigger picture factors relevant to the jobs you are applying to will help you to be successful in applications and job interviews. So what does it mean to be commercially aware? In the article ‘Commercial Awareness: Its How the Industry Fits Together’ Target Jobs defines commercial awareness:
“Commercial awareness is prized by graduate recruiters across all industries and in the private and public sectors alike. Commercial awareness is not so much a skill as a way of thinking and may be described on a graduate job advert in various ways, including: commercial thinking, having a commercial attitude, having big picture focus”Target Jobs (2020) Commercial Awareness: Its How the Industry Fits Together
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