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Q

qualitative and quantitative research

Qualitative Research: A research method that explores non-numerical data such as thoughts, experiences, and meanings. It is used to understand behaviors, social interactions, and perceptions through methods like interviews, focus groups, and observations.

Quantitative Research: A research method that focuses on numerical data and statistical analysis. It is used to measure variables, test hypotheses, and identify patterns using methods like surveys, experiments, and statistical models.