BUSM214 - Sustainability Marketing, Ethics and CSR - 2025/26

This module develops practical, career-relevant skills in purpose-driven sustainability marketing. Students learn how organizations integrate sustainability into marketing strategy, brand positioning, and stakeholder communication to address real-world social and environmental challenges. The focus is on current tools, frameworks, and industry practices, supported by applied cases and hands-on exercises. By the end of the module, students can translate sustainability principles into actionable marketing decisions aligned with professional roles in marketing, consulting, and sustainability-focused careers.