Contemporary Strategic Analysis
Credits: 15.0
Semester: 1
Assessment:
- Item 1: 30% Group Report (2000 words)
- Item 2: 70% Examination (2 hours)
Contact: To Be Confirmed
Description: BUS359 focuses on the organisation as a whole rather than the perspective of a single function taking the perspective of those people responsible for long-term organisational health, not just part of it. We explore models and frameworks used by management teams and apply them in a variety of industrial settings paying particular attention to a critical awareness of the strengths and weakness of these analytical and conceptual tools. The aim is to develop the ability to use these skills in different contexts.
Assessment:
- Item 1: 30% Group Report (2000 words)
- Item 2: 70% Examination (2 hours)
