BUS280 Introduction to Marketing and Communications
Credits: 15.0
Assessment:
- Individual Project (100%)
Contact: RAVSHONBEK
OTOJANOV
Description:
This module
provides an outlook on marketing as a sub-discipline of management studies. The
course assumes no previous knowledge of marketing and will give students an
overview of the basic marketing planning process, including segmentation,
branding, pricing, distribution, and promotion. These concepts are brought to
life through interactive lectures, and case discussions. Furthermore, students
will work on a segmentation project for a real product throughout the course.
