Section outline

    • BUS280 Introduction to Marketing and Communications

      Credits: 15.0

      Assessment:

      • Individual Project (100%)

      Contact:  RAVSHONBEK OTOJANOV

      Description: 

      This module provides an outlook on marketing as a sub-discipline of management studies. The course assumes no previous knowledge of marketing and will give students an overview of the basic marketing planning process, including segmentation, branding, pricing, distribution, and promotion. These concepts are brought to life through interactive lectures, and case discussions. Furthermore, students will work on a segmentation project for a real product throughout the course.