This module immerses you in the real world of business strategy. You’ll take part in an organisational simulation, working in teams to compete in a dynamic market, giving you hands-on experience of the challenges and decisions faced by businesses today.

You’ll explore both classic and modern approaches to strategy, learning how organisations analyse their environment and build the strengths needed to succeed in a fast-changing, global, and digital world. You’ll also critically evaluate these approaches and tackle the real-world challenges of putting strategy into action.

What you’ll do in BUS371:

• Compete in a market simulation (Phone Ventures), working in teams to solve problems and make strategic decisions.
• Audit your skills and reflect on your development through a weekly skills journal.
• Plan your career with CV writing and career planning activities, influenced by your skills audit.
• Build your professional network by engaging with an employer panel and developing your LinkedIn profile.
• Reflect on your journey in a final individual report, connecting your learning to your future goals.

How this module supports your employability and graduate attributes: You’ll develop and evidence key skills and attributes valued by employers and essential for your future, including:

• Applying expertise in real-world scenarios
• Problem-solving and innovation
• Critical engagement with strategic issues
• Communication (oral and written)
• Collaboration and teamwork
• AI and digital literacy—using digital tools and platforms to enhance your learning and professional profile
• Valuing yourself—recognising your strengths and areas for growth through reflection and feedback
• Taking responsibility for your own learning, development, and career planning

By the end of the module, you’ll not only understand strategic analysis but also have practical experience, a clear record of your skills development, digital capabilities, and a plan for your next steps after university.