The aim of this module is to provide a comprehensive introduction to the field of data media mining, providing a practical understanding of the use of data mining methods for extracting information and knowledge from data sets. The module will cover the entire data mining pipeline, from how to represent and acquire data, on how to store data, on visualising and analysing data, to popular applications of data mining in everyday life. Topics related to the evaluation and interpretation of data mining results, as well as ethical and policy issues related to the use of data are also covered.
