Learning Outcomes and Assessment Criteria

Learning Outcomes

• Be able to use environmental scanning to find and retain customers
• Understand how the customer supply chain operates to meet customer requirements

Assessment Criteria

• Conduct an environmental scan of the business environment in which your organisation operates
• Analyse factors that impact upon the organisation’s ability to find new customers and retain existing customers
• Use the results of the environmental scan, to plan strategies to improve the organisation's ability to find and retain customers
• Lead the implementation of strategies to improve the organisation’s ability to find and retain customers
• Appraise the customer supply chain to identify any strengths, weaknesses, opportunities or threats
• Use the results of the audit to recommend strategies to improve your organisation’s ability to meet customer requirements